3 minutes
ECOM7122 Applied AI in Business
Intro to Applied AI
Four pillars of applied AI
- every industry may use it
- contains
- virtual assistance
- apple siri, etc.
- chat robot
- generating insights
- machine learning
- automation of manual processes
- industrial robot
- machine or program replacement for routine work
- unlocking unstructured data
- used structured data in the past, but can unlock unstructured data, transferring the books on the shelf into database
- understand consumer conversations, e.g. Mattersight uses call center conversations to identify customers’ personality types
- unstructured data
- virtual assistance
Unstructured data
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definition
- cannot find the relationship between different values
- e.g. email, text files, social media, call center transcripts
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structured data vs unstructured data
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process of usage
- the breakthrough of image recognition and natural language voice recognition make the unstructured data unlocked
Core components of an AI/ML system
- data input
- data (pre) processing
- predictive models
- decision rules
- response/output
Case - DoNotPay
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video description
- source of inspiration
- how to use
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four pillars
- virtual assistance — mobile chatbot
- generating insights — likelihood of parking fee being dismissed
- automation of manual processes — Josh gives his advice & experience via a chatbot that generates a legal letter
- unlocking unstructured data — Josh found his successful legal protest strategy by reading up on many county parking laws and successful legal briefs
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core components
- data input — text entered by user on mobile app
- data (pre) processing — rule-based chatbot
- predictive models — algorithms based on Josh’ experience
- decision rules — if [answers to question 1, 2 or 3 are yes], then [inform user that they should print a pdf letter of protest]
- response/output — user can print a pdf letter of protest that uses correct legal terms and language for their situation and asks for the parking fine to be dismissed
AI FinTech
Overview
- current status
- globally 1.7 billion adults are unbanked & do not have access to a bank loan
- MSME
- micro, small and medium sized businesses/enterprises
- are key to creating the 600 million new jobs needed by 2030 to keep pace with the growth of the world’s working-age population
- without access to loans and with little or no savings, MSMEs are at-risk
- they cannot plan and pay for regular expenses like family schooling, water, electricity
- an unexpected illness, medical expense, death in family, natural disaster can ruin their micro-business or make them homeless
- they cannot break out of their cycle of poverty
- loan from non-bank entities have extremely high interest rates - 300%, e.g.
AI helps with smart loans
-
ant financial’s 3-1-0 smart loan
- 3 minutes to apply on mobile
- 1 second to approve
- 0 human intervention
- related video
-
tala smart loan lean startup analysis
- video description
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lenddo goes from smart loan product to credit reporting service
- video description
The Applied AI Business Model Canvas
Value proposition
- core services
- pre-sales or sales services
- after-sales services
Alibaba’s 4 steps to smart business
- datafy every customer exchange
- software every activity
- get data flowing
- apply algorithms
Cases
- 3-1-0 smart loan virtuous loop
- tala smart loan virtuous loop
- credit scores based on phone data
- stability in key relationships
- network diveristy
- location consistency
- financial transactions
- credit scores based on phone data
- lenddo social credit scoring service
Additional Reading
- Four Ways Every Business Needs to Use Artificial Intelligence
- Structured Data vs. Unstructured Data: What Are They and Why Care?
- Artificial Intelligence Index
- MyBank’s Gender-Driven Approach to Lending
- Tala Provides Instant Credit Scoring, Lending for Underserved People Using Behavioral Data
- How Artificial Intelligence Could Replace Credit Scores and Reshape How We Get Loans
ecom7122 entrepreneurship development and fintech ventures in asia entrepreneurship fintech ai
565 Words
2021-03-16 10:01